AFDA The School for the Creative Economy South-Africa -Campus.Africa

Type: private

Location

Email: cptcampus@afda.co.za

Phone: 021 448 7600

Adress: 41 Frost Avenue, Auckland Park 2092 Johannesburg, South Africa Johannesburg, South Africa

Description

AFDA was founded in 1994 by Garth Holmes, Bata Passchier and Deon Opperman. From its early beginnings of 6 students, a rented VCR and broken TV it has become one of the leading institutions of its kind in the world today. AFDA has over 1200 students, a permanent staff of over 150 academics and administrators and 5 fully equipped campuses in Johannesburg, Cape Town, Durban, Port Elizabeth and Botswana. It has produced some of the top film-makers and actors in South Africa today and has made a significant contribution to developing a sustainable local entertainment industry. the overall goal. To develop a relevant educational institution that contributes to African nation building and rewards all stakeholders by providing a stimulating, rigorous and globally integrated learning experience that empowers students with productive innovative skills, enabling graduating learners to grow sustainable creative industries. the educational promise. To provide students with the conceptual, perceptual and concrete skills that will enable them to originate meaningful narrative concepts and human behaviors that are relevant to target audiences and to truthfully and accurately deliver these narratives through appropriate use of medium and aesthetic form and the employment of resources to accurately and economically produce and sell the completed production. AFDA educational objectives. To provide conceptual, perceptual and concrete skills that will enable students to originate meaningful narrative concepts and to understand why these might be relevant and the impact they may have on target audiences and society in general. To understand why human behavior and culture are the agent through which narratives are embodied and made emotionally relevant to target audiences. To understand how their chosen medium of expression can be considered and used to truthfully and accurately produce their narrative. To understand how aesthetic elements might be used to establish and produce the appropriate form of the world in which the narrative is set. To understand how to plan and employ resources to economically produce and sell a production to achieve return on investment. Why AFDA? AFDA is the no. 1 film, tv and performance school on the continent AFDA is a fully accredited institution with 20 years experience in the tertiary education landscape AFDA is an internationally recognized institution and is a full member of CILECT – an international organization that represents over 170 film and tv schools and includes USC (LA) and UCLA (LA), TISCH (NY), Columbia (Chicago), La femis (Paris), GVIK (Russia) to mention but a few AFDA Alumni are award winning skilled and networked. They continue to make a significant contribution to the growth of the local entertainment industry. AFDA is an Academy award winning institution and the first and only African film school to win the best foreign student film academy award in 2006 and runner up as a finalist in 2013 AFDA employs a number of South Africa\’s top academics and practitioners. AFDA has a unique learning system that provides students with authentic undergraduate & postgraduate learning environments that are relevant to vocational opportunities both locally and abroad. AFDA students are trained to produce commercially viable entertainment products for local audiences and niche online global markets AFDA offers students a genuine opportunity to seek out their aptitude in order to discover their passion and on extension their successful vocational path The AFDA learning process encourages and rewards innovation, leadership and entrepreneurship AFDA is one of the leading outcomes-based film schools in the world. AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market In the course of a rich entrepreneurial history dating back to 1994, AFDA has earned a reputation as one of the leading institutions of its kind in the world today. Although our track record speaks for itself, we continually renew our commitment to facilitate an environment that develops high-quality human and intellectual property with the relevant skills to deal with the rigors of a fast-expanding and ever-changing entertainment industry. At our fully equipped campuses in Johannesburg, Cape Town, Durban, Port Elizabeth and Botswana, we train graduates to contribute to one of the largest growth industries in the world: entertainment. In the globalised economy, cultural exchange is a valuable currency. AFDA graduates are taught to conceptualize, create and develop indigenous products and commodities for the local and international market. Our students are educated not only to forge profitable and sustainable careers in this market, but are encouraged to develop themselves as employment providers – the cultural entrepreneurs of the future. Our alumni have reinvigorated their industries with the quality of their intellectual property, skill and talent. More than 90% of our Honours alumni are working and employed in their chosen field of specialization. AFDA films are exhibited at numerous international festivals and have been broadcast worldwide, winning many prestigious awards, including the Student Academy Award winner and Cannes festival finalist in 2006 and a SAFTA (South African Film and Television Award) in 2007. AFDA is a full member of CILECT – the International Association of Accredited Film and Television Schools. AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result. Are you #MadeforAFDA? While AFDA is a unique institution, it caters and facilitates multiple intelligence’s. If we refer to Gardner’s multiple Intelligence test – AFDA’s diverse spread of electives / disciplines caters for all these intelligence’s. Who are you? What makes AFDA unique? AFDA offers a learning system that utilises a diverse number of learning strategies and methodologies which include tacit learning, learning by approximation, collaborative learning, scaffold learning and learning through socialisation. The AFDA learning and assessment system caters to what Howard Gardner refined to as ‘Multiple Intelligence’s’. These diverse intelligence’s are: Visual-Spatial Bodily-kinesthetic Musical Interpersonal Intrapersonal Linguistic Logical –Mathematical The creative industries require diverse specialization (intelligence’s) that are able to collaborate in an economically viable manner to achieve high standards of production. AFDA students are given the opportunity to explore and discover their aptitude and by extension their career path. AFDA uses a learning system designed to deal with the opportunities and challenges of the knowledge economy and the future. It is a market related learning system focusing on the audience and the target market. We offer an outcomes based learning system which requires a heads on-hands on approach, focusing on leadership, creativity, innovation and entrepreneurship. This mimics the industry and takes place in an authentic learning environment. AFDA focuses on the goals of the learner. AFDA students do not write traditional exams. Students are assessed on a individual basis and team/group focused research. An application of theory and research in the creation and exhibition of entertainment content or in development and monetisation of entrepreneurial business and disruptive technologies is what primarily constitutes assessment at AFDA. AFDA’s learning process is highly effective and creates a network of skilled graduates who are able to forge careers in the entertainment, media and other creative industries.

Programs

BA in Live Performance

Study a BA in Live Performance in South Africa
The BA degree in Live Performance is a full-time 3 year program that contains screen acting, stage acting and musical performance. Throughout the program students are encouraged to explore different disciplines and to pursue and specialize in their strongest areas.
Outcomes in the BA degree include:

short films
television promos
productions
stage production
music performance show depending on discipline selection.

MA in Motion Picture Medium

Study a Master of Fine Arts in Motion Picture Medium in South Africa
The AFDA MFA in Motion Picture Medium focuses on developing innovative research into the production of feature-length motion pictures and television series. The degree has a strong emphasis on audience consumption and cultural relevance.
During this program students’ studies, will consist of individual academic research and professional practice in production teams or professional productions. Students will also be required to complete a feature film, a feature documentary, or feature film and TV series screenplay along with other relevant assignments.Throughout this program students will get professional practice and experience and will receive feedback from supervisors and mentors.

Higher Certificate in Film, Television and Entertainment Production

Study a Higher Certificate in Film, Television, and Entertainment Production in South Africa
This 1-year foundation course is intended to provide students entree into the first year of undergraduate degree studies at AFDA.
This is an exit level Higher Certificate that is designed to teach students the craft, technical, attitudinal and aesthetic skills that will prepare them to participate in internship opportunities and be placed in an assortment of positions in the entertainment industry.This program is also available for international students who want to improve their English skills while learning.
The Higher Certificate offers two streams to choose from and runs for one year full-time:

Production and the Art Department (Introductions to production co-ordination, art department, wardrobe make – up and styling and stage management).
Technical (Introductions to camera, grips, lighting, multi-cam studio and stage rigging).

Bachelor of Commerce in Business Innovation and Entrepreneurship

Study a Bachelor of Commerce in Business Innovation and Entrepreneurship in South Africa
AFDA BIT is an institution that is focused on entrepreneurship and business and technology, and trains young professionals on how to deal with the ever-changing technologies that continue to shape the way we do business in the world today.
In this program students will learn how to:

Identify a dissipating value in an existing product and developing a business concept around monetizing this e.g. Film Archive or Talent Management and Exhibition Systems
Stream platforms and monetize immersive experiences using Virtual Reality in entertainment events
Identify value opportunities for capitalizing on the value of the products

BIT’s 3-year Undergraduate Bachelor of Commerce and Bachelor of Science Degrees are built on the platform of AFDA’s unique integrated and outcomes-based curriculum, developed over the last 21 years.

BA in Motion Picture Medium

Study a BA in Motion Picture Medium in South Africa
The BA in Motion Picture Medium is a full-time 3 year degree program. In this program students are encouraged to explore the Film and TV school disciplines and then specialize in their strongest area. The outcomes in the BA degree include short films, television promos or productions, stage production or music performance show depending on discipline selection.
Film School disciplines:

Production
Image Production
Screen Design
Post Production

TV School disciplines:

TV Scriptwriting
TV Production
TV Technical
TV Post Production

BA (Honours) in Live Performance & Motion Picture Medium

Study a BA Honors in Live Performance & Motion Picture Medium in South Africa
The AFDA honors program is a 1-year full-time degree designed to prepare graduates to enter the industry. It provides students with a deep vertical knowledge of their chosen discipline in the Motion Picture or Live Performance Medium. Through a practical production project, training in theory and research, and a final academic thesis students will develop core skills with the direct purpose of launching their careers.
The AFDA Postgraduate School is focused on developing innovative research, origination, production and distribution of entertainment concepts for both local and international markets and audiences. Students develop the capacities to communicate and successfully apply problem-solving strategies for self-management, co-operation and team work, as well as a commitment to life – long learning and professional values.

Study a Higher Certificate in Radio and Podcasting in South Africa

Study a Higher Certificate in Radio and Podcasting in South Africa
In this certificate program in Radio and Podcasting at AFDA students will learn the necessary skills to become a radio program assistant. In this program students will receive an introduction to radio and podcast and will explore talk radio, music radio, learn how to operate studio equipment, along with many other essentials.
At the end of this program, the final assessment will consist of:

A simulated live broadcast and recording of a 30-minute radio program in a chosen genre including studio preparation
Music sourcing & schedule
Pre-recorded adverts
Promotion segments
Live interview
News
Indicating presenter cues
Adheres to time prescriptions

Higher Certificate in Radio & Podcasting

Overview
The Higher Certificate (HC) Courses serve a dual function. First and foremost it is a one-year foundation course designed to offer students access into the first year of undergraduate degree studies at AFDA. In addition, it is an exit level higher certificate equipping students with skills allowing them to be placed in the entertainment (film/ tv/ radio/ events/ theatre etc.) industry in assistant-type positions to key crew.
BENEFITS OF THE COURSE:
Gives you access to the AFDA Undergraduate degree programme as well as enhancing your access to other tertiary learning institutions.
Learn to collaborate, build your social skills, learning capacity and self-confidence.
Gain insight into the various disciplines and career options in the entertainment arts.
Discover and test your aptitude for a potential career in the entertainment arts.
Prepare yourself for the rigors of tertiary degree experience
Contact your nearest campus about visiting the campus for a consultation, attending an Open Day or for more information about the Higher Certificate Programmes.
Outcomes
The Higher Certificate (HC) in Radio & Podcasting is about bridging into an AFDA Undergraduate degree by learning the basic skills to work for a radio station as an assistant.
TERMLY OBJECTIVES:
TERM 1: Understand radio genres, presentations styles, assistant role in managing a radio station
TERM 2: Will be able to operate studio equipment and field sound devices, understand and maintain copyright as it pertains to the responsibilities of a studio assistant
TERM 3: Research programmes and prepare for transmission, understand and comply with Radio Legislative frameworks as it pertains to the responsibilities of a studio assistant
TERM 4: Prepare for and assist in aspects of a live radio/podcast transmission
CAMPUSES: The HC in Radio & Podcasting is registered to be offered at the Johannesburg, Cape Town, Durban & Port Elizabeth Campuses.
ENROLMENT: First (March – December) Semester Enrolment is available at all the SA Campuses.
Entry into Higher Certificate
National Senior Certificate (South African Grade 12 / Matric) with entry into a Diploma or Higher Certificate
Should you not have the above, you may be able to qualify to complete and pass the AFDA Entrance Exam. The AFDA Entrance Exam is a selection process approved by AFDA Senate for degree access. To give a candidate alternative access to degree, s/he can sit for the Entrance Exam and there must be record of it, the recommendation on the individual student from the registered psychometrist must be signed off by Senate or its subcommittee, as per AFDA Entrance Exam policy (in accordance with Higher Education Act (Act 101 of 1997) Amendment No 1317 in Government Gazette of 5 Dec 2008 number 31674 clause 31). Such access will apply only to AFDA’s programmes, its entrance exam is not valid to another university, and vice versa.

This school offers programs in:

English

Postgraduate Bachelor of Arts in Motion Picture Medium (Honours)

Overview
The AFDA Postgraduate school is focused on developing innovative research, origination, production and distribution of entertainment concepts for both local and international markets.
Over the last fifteen years, the AFDA Postgraduate School has produced a large network of graduates who have made a significant contribution to the South African entertainment industry. A large percentage of commercials, feature films, television series, music and retail content is produced by AFDA Honours graduates.
Additional Benefits include:
International Exchange Opportunities
Academy Awards Nominee eligibility
Mandela Rhodes Scholarship eligibility
AFDA Development bursary eligibility
Outcomes
Outcomes/Projects:
The program offers the following exposure to several areas of the entertainment industry depending on a student’s scope of research and specialisation.
Factual: documentary film and reality formats or
Fiction: a 24 minute short film (drama), television drama or sitcom series (pilot), theatre production, music performance
Commercials: (Boards provided by agency)
Research Topics: Research topics can vary according to discipline focus, outcome alignment and finalised in consultation with the academic supervisor.
Supervisors: Each student may nominate an academic supervisor from the AFDA staff body with whom they will work over the course of their Honours programme. The supervisor provides overall academic supervision and guidance to the student and ensures that the research requirements of the degree is fulfilled.
Requirements
AFDA recognizes the need for individuals of diverse experience, cultures and cognitive approaches in order to maintain and improve our standards of excellence. We encourage individuals with a passion for the arts and for researching and developing entertainment to apply to the AFDA postgraduate program. They will require: a minimum of a 3-year recognized degree or equivalent or will need to apply for recognized prior learning (RPL). Relevant industry experience is beneficial for applicants without a related degree in the discipline area they intend to apply for in Honours.
Disciplines
In Honours, there is an element of discipline focus and specialization however Honours students do not attend discipline focused classes in the structure that AFDA’s Undergraduate BA students do. The discipline forms more the guideline for their research focus as well as their role in the outcomes.

This school offers programs in:

English

Higher Certificate in Film, Television & Entertainment

Overview
The Higher Certificate (HC) Courses serve a dual function. First and foremost it is a one-year foundation course designed to offer students access into the first year of undergraduate degree studies at AFDA. In addition, it is an exit level higher certificate equipping students with skills allowing them to be placed in the entertainment (film/ tv/ radio/ events/ theatre etc.) industry in assistant-type positions to key crew.
BENEFITS OF THE COURSE:
Gives you access to the AFDA Undergraduate degree programme as well as enhancing your access to other tertiary learning institutions.
Learn to collaborate, build your social skills, learning capacity and self-confidence.
Gain insight into the various disciplines and career options in the entertainment arts.
Discover and test your aptitude for a potential career in the entertainment arts.
Prepare yourself for the rigors of tertiary degree experience
Contact your nearest campus about visiting the campus for a consultation, attending an Open Day or for more information about the Higher Certificate Programmes.
NOTICE: The HC in Film, Television & Entertainment Production is open for 2nd Semester Enrolment from July 2017.
Outcomes
The HC in Film, TV & Entertainment Production is about bridging into an AFDA Undergraduate degree by learning the basic skills to work on a set as an assistant. There are 2 streams, of which you would choose 1 of the 2 streams. Availability of both streams running in the same year on a particular campus is dependent on student number selections per stream.
TECHNICAL: Introductions to camera, grips, lighting, multi-cam studio and stage rigging.
PRODUCTION & ART DEPARTMENT: Introductions to production coordination, art department, wardrobe make-up & styling and stage management.
CAMPUSES: The HC in Film, TV & Entertainment Production is available at the Johannesburg, Cape Town, Durban.
ENROLMENT: First (March – December) & Second (July – June) Semester Enrolment is available at all the SA Campuses. The Botswana campus operates on mid-year enrolment only.
Requirements
ENTRY INTO HIGHER CERTIFICATE
National Senior Certificate (South African Grade 12 / Matric) with entry into a Diploma or Higher Certificate
Should you not have the above, you may be able to qualify to complete and pass the AFDA Entrance Exam. The AFDA Entrance Exam is a selection process approved by AFDA Senate for degree access. To give a candidate alternative access to degree, s/he can sit for the Entrance Exam and there must be record of it, the recommendation on the individual student from the registered psychometrist must be signed off by Senate or its subcommittee, as per AFDA Entrance Exam policy (in accordance with Higher Education Act (Act 101 of 1997) Amendment No 1317 in Government Gazette of 5 Dec 2008 number 31674 clause 31). Such access will apply only to AFDA’s programmes, its entrance exam is not valid to another university, and vice versa.

This school offers programs in:

English

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